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Eloise Tomkins: Hello, welcome back to another episode of the rich woman rising. Podcast I'm your host, Eloise Tompkins and I help women to regulate their nervous system around money so that they can create more wealth. And today I am so excited. I was saying to my guests that I was fangirling over their Instagram content so excited to have Claire Woods on the show. Claire is an incredible
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Eloise Tomkins: money mentor, author, speaker, and Podcaster. She is a qualified accountant, a Cpa. But she is definitely not your average bean counter. She uses her money mentoring powers for good, and she helps service-based businesses to scale
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Eloise Tomkins: while creating a lifestyle that they love. And she runs a really cool program called the Profit Academy, which is an online school that has been developed to help business owners to increase their profits exponentially. So I am super thrilled to have Claire share her money story with us today because
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Eloise Tomkins: she obviously works in the money space. But it hasn't always been smooth sailing, so I think it's going to be a really cool conversation, Claire, I'm super excited to have you here
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Clare Wood: I'm excited to be here. Thanks, Ellie.
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Eloise Tomkins: Do you want to tell us a little bit from your perspective about what you do and how you got into the coaching money, coaching space
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Clare Wood: Yeah, for sure. So my business journey actually started. Later in life I worked as an accountant was where I spent most of my career, and then I moved into management, working as a commercial manager, and then, when I was on maternity leave with my st son, I got made redundant, which in Australia happens to one in
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Clare Wood: women. Can you believe in today's day and age? So I got made redundant, and my husband had just started business. He started it when I was months pregnant. And so I was with this little baby, helping my husband with his business.
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Clare Wood: and he was like, Whoa, you're really good at this. And I'm like, Yeah, of course I am. This is what? Because basically, I've been doing this for big businesses. I've been a coach, but for big corporates, and he's like, maybe people would pay you to do this sort of work.
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Clare Wood: So that's basically the story of how I got started. And it.
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Clare Wood: yeah, basically, I put it out there. I hired a business coach, got my st client, and then my business grew pretty quickly, which I was very blessed about, and that was years ago. Since then I've been on Whoa such a journey as most business owners do go on, and I've written a book, I've become a speaker. And yeah, this is My life's work
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Eloise Tomkins: I love that, and it's interesting that you say. You know business is a journey, and most people go on it. But you know the interesting thing that I find is that a lot of women don't go on it. A lot of women have a lot of fear, and I'm curious, because I know we'll kind of. We touched on this just before we hit record.
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Eloise Tomkins: It hasn't always kind of been that way for you like, did you have that confidence going into your business, and to just blow things up as you went along? Or did you have to like? How did you navigate that
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Clare Wood: Hell. No, so I'll tell you the story. I think I st had the nudge to start a business in my twenties.
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Clare Wood: I remember meeting someone who ran a business, and I was just obsessed and fascinated. I thought it was the coolest thing I wanted to do it. Then, in my early thirties. I was single traveling around, and I met this guy on. We're doing sail, Croatia, this big sailboat, and it's a ton of fun, anyway. Each day he would disappear downstairs for an hour or
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Clare Wood: One day I said to him, I'm like, Where do you go? And he said, Oh, I'm working. I'm actually a graphic designer.
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Clare Wood: And he'd been traveling basically indefinitely. And just that's what he did. And that's when I was like, Whoa, that's what I want to do. Imagine having that much freedom and flexibility.
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Clare Wood: I still didn't have the courage to start my own business. I had all these stories around.
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Clare Wood: I don't have enough money. I don't have enough capital. Who's going to pay all the bills? At this point I was single. I had not really a ton of responsibilities. I didn't have a mortgage. I didn't even have a phone plan, but I just didn't have that courage or faith to take the leap. And ironically, the time when I actually did was when
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Clare Wood: I had an enormous Sydney mortgage. My husband had just started a business, and I had a newborn baby, but the universe gave me a big. It's like, right. Here's your shove out the door, and
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Clare Wood: that's why I encourage other people who are feeling that nudge I'm like, do it take the chance? Because I look back now, and I think how much easier it would have been actually to do it in a different chapter in my life rather than when I did. And
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Clare Wood: yeah, but like I said I, I'd like to say it's been smooth sailing, but it's certainly been a.
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Clare Wood: It's been a roller coaster
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Eloise Tomkins: That is definitely a word that I hear a lot business. Yeah.
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Clare Wood: Yeah, for sure.
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Eloise Tomkins: How like I'm curious about your relationship with money, particularly as a money coach yourself like talk us through what that has looked like, because I know now, like one of the things that drew me to you was
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Eloise Tomkins: your really big, ambitious goals, and the fact that you are not scared to say, Hey, I want to be on this yacht and have this incredibly amazing once, not even a once in a lifetime opportunity, but to be able to have that experience, and I
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Eloise Tomkins: found a way to create the life that I love and have this house and home that I have been dreaming of by the water.
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Eloise Tomkins: How did you get to that version of you?
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Clare Wood: Yeah. So my story started when I was, I'm an accountant by trade. I grew up in a family without a lot of money. I'd say we were probably on the borderline of poverty we were.
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Clare Wood: you know, we weren't like we always had clothes and food, but we never went on holidays. We didn't. We didn't have extra. I guess we just didn't have extra very different to the world that my kids have grown up in when they're like, when am I going on a plane again? And I'm like I didn't even go on a plane till I was years old. I never, ever ever remember my parents having a cup of coffee, something that my husband does on the daily.
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Clare Wood: you know. Take away coffee, and I think that just those little. Yeah, we didn't have extra. And then, becoming an accountant, I obviously learned to be very conservative with money, and you know you cut your costs and you stay lean, and you get a decent stable job, and that's sort of what you do. And that was my life for a while. And then, when I started my business
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Clare Wood: a friend of mine told me about this
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Clare Wood: money coach. Her name's Denise Duffield, Thomas. And anyway, I started following this woman, and I'm like what she's talking about like big dreams. And she shared about how she wanted to buy a waterfront home.
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Clare Wood: She then went on and bought it, and I then did her courses, and I learned all about the concept of money mindset about manifestation. All of these, what I thought were woo woo concepts, and Denise is now a friend of mine. I then went on, set an intention to. I want to own a waterfront home, and a couple of years ago, years ago. Now we actually did buy a waterfront home. And so I've got a meter beach at the back of our house
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Clare Wood: shit house. Hopefully, I'm allowed to swear on the podcast. If not beep crappy House. But we've got the most incredible block of land that I know that we're going to build our dream house on one day, and someone said to me when I wrote my book, because in my book I talk about, you know, buying the waterfront property, and how we want to build our dream home here. And someone said, I need to feel a bit silly if you don't build the house one day, and I'm like, well, no, because I'm going to
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Eloise Tomkins: Hmm.
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Clare Wood: And I feel like my journey has got me to a point where I have such a level of confidence about my ability to create wealth that it's like, okay, maybe it has. You know, I sort of thought it would happen within years, but I know that it will happen.
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Clare Wood: and that growth has really been the work that I've just done on my mindset on how I think about money, on how I feel about money and the transformations have materialized off the back of that belief system. Because that's essentially how things work in life. You know, if you think I can't do that well, you can't. And as someone who had a crippling, you know, I had
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Clare Wood: my st podcast I was ever a guest on, I had a panic attack. My fear of public speaking was so bad, and now I literally don't get the slightest bit nervous. I've done it so many times that you just I'm a speaker. Now, when I was in my corporate job, if I had more than people in a meeting room I'd run out and take a valium because my anxiety was so bad. And now I've just done a tour traveling around Australia because I've reframed my belief that
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Clare Wood: I believe I can do it, and so, therefore I take the actions that align with that, and therefore I create the outcomes. And so as much as manifestation and all that sounds a bit. It's actually really rooted in brain science and having beliefs, you know, rewriting your beliefs around money, and then actually taking the actions that align with it.
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Eloise Tomkins: My gosh! I love that! And as you were talking like all like all, it was like a little light bulb flashing in my head with one word going identity identity, because
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Clare Wood: Okay.
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Eloise Tomkins: You've stepped into that identity of
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Eloise Tomkins: Claire, who knows that she is capable of achieving the goals? And when somebody says, Aren't you going to look like a fool like well, no, because I back myself
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Clare Wood: Yeah.
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Eloise Tomkins: But also you don't need other people to back you either.
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Eloise Tomkins: And and you're right on that, like I see so many women who experience that fear of what other people think, and myself included like, you know, I went through that, too. Right? And it's almost this deconditioning in a sense of unlearning a lot of the stuff that we've had in the past and asking for help, because I don't think that we can shift this on our own
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Clare Wood: Yeah, I mean, I've done so many courses. I've worked with so many mentors, and it's it's like an onion.
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Clare Wood: Just keep peeling back the layers, and anytime you think you've nailed it. There's something new there.
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Clare Wood: It's therapy all over again. It's therapy all over again.
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Eloise Tomkins: It's like the the subconscious like, I see that as the subconscious blocks, right? Like, okay, we can see this surface level thing problem belief. But then, what's underneath that? What's underneath that? What's underneath that? And you get to the root of it.
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Eloise Tomkins: And then another onion. I don't know how onions grow? Do they sprout back up? I don't know. I'm not a gardener, but I'm imagining that there's multiple onions, you know. You don't just have one. But so growing up in this environment when you were younger, like around not having enough, and then kind of moving into the accounting field, and then having these desires like
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Eloise Tomkins: gosh! I just can't help but think like that's such an evolution. What? What were some of the hardest things that you had to navigate through that
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Clare Wood: I think the biggest thing that I've had to navigate through is me, my fears, my limitations, and also the external voices. Because when you do go on a transformation. People around you are going to share their
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Clare Wood: cents. My dad is very anti rich.
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Clare Wood: He talks about. I remember one time I came to his house, and he goes the elite with their Bmws. Think they're so good. And I just bought a Bmw. I was like, yeah, thanks. So
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Eloise Tomkins: At the time
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Clare Wood: What's that?
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Eloise Tomkins: Did he know that you had the Bm.
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Clare Wood: Yeah, I mean, I think it was a backhanded dig. But you know that's his money stuff. And I think that on the journey I started to grow, because, you know, I grew up in.
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Clare Wood: you know, a humble home, and grew up with, you know, very humble beginnings, and I think that I have this? Yeah, I'm like, am I getting too big for myself? Are my dreams getting too big? Am I getting too
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Clare Wood: arrogant? And you know one of my big values is, I like that. People think I'm down to Earth. But then I also on the flip side, you know, I talk about how most of the time I fly business class now. And I'm like, is this really down to earth, is it? And is it okay for me to have these big desires. And to continue to want to have more and create more and impact more people.
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Clare Wood: And yeah, you're just constantly coming up against those stories
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Eloise Tomkins: My gosh! I love that, and it's so fascinating like I remember when I I don't think I'd even started my business at this point. It was just kind of toying around with it, because I relate to you saying, Oh, it took me years to start my business same.
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Eloise Tomkins: and a friend said to me like I was kind of like, I want to create this in my business, and she was just like, but why like that's so greedy.
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Eloise Tomkins: and I looked at her dead in the face. And I was like, so you're telling me that you are okay, living in your tiny apartment with half a wardrobe, because one half is full of a water heater that you can't actually use the said wardrobe.
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Eloise Tomkins: You want that for the rest of your life and rent, and have the rent go up by hundreds of dollars each month, and you get no, I'm like, no, I'm sorry. That does not sound good to me. That doesn't sound great.
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Eloise Tomkins: And when I look back I realize that's her money story just like your dad. But
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Eloise Tomkins: if we can't separate it, it becomes so we can absorb it as our own. And then what you're saying, like around flying business class and then wanting to be down to Earth. It's interesting how
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Eloise Tomkins: that belief system of business class
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Eloise Tomkins: equals or might equal not being down to earth.
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Eloise Tomkins: And those stories that we have, how do you untangle them?
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Clare Wood: I think a big thing that's really helped shift things for me is the circles that I'm in, because I've over the years, intentionally and unintentionally. The circles that I mix in are
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Clare Wood: people with more and more money, and you know, most of the people I hang out with now are multimillionaires. So it's just so normalized to me. And
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Clare Wood: the stories that when I was younger I used to have about what rich people are like, you know, Richie Rich sitting there counting their money. I might honestly like the most of the wealthy people I know you wouldn't even know, like, you know, the st time I might go to the house, and I'm like.
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Clare Wood: Oh, you're like rich, rich, and realizing people are lovely and humble and giving, and.
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Clare Wood: you know, doing good things in the world. And that sort of really made me realize. Yeah, there's some people who are wealthy and horrible people. But there's also a lot of
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Clare Wood: people with no money, who are also horrible people. So I think for me, intentionally surrounding myself with people and being like, Oh, that's actually not true. When you know the more time I've sat in business class, the more I'm like they're all just lovely, nice, normal people who just happen to have a
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Clare Wood: little bit more money than other people. And so I think that the company you keep has really helped, and also just identifying when things are coming up like, where's this story coming from? Is it true?
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Clare Wood: Really getting to dive deeper and explore that? Another truth that I fundamentally believe is that the more money you have the more impact you can create. And I really believe that money in the hands of good people.
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Clare Wood: You know, I've seen this that people get amplified the more you know, when you've got more money, basically the kind of person that you are. I know when I st got money I was I moved to London. I got a really great job as an accountant there, and
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Clare Wood: I think I'm naturally a generous person, and so I was shouting people, and I flew my year old brother over and paid for a trip around Europe for him, and
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Clare Wood: that was kind of like Whoa! I can just be more
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Clare Wood: generous. Or and you know, as I've been on a journey around my own personal confidence as someone who really struggled with confidence a lot when I was younger. Now, I'm like, I'm becoming more confident because I can. You know, I can buy myself nice clothes, or I can afford to do things, and it actually helps me to be a more confident version of myself.
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Clare Wood: having the financial resources behind me
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Eloise Tomkins: I love that so much the amplification of who you already are like.
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Eloise Tomkins: It's and it's so fascinating because you do. You see, people who have money, who are not good people.
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Eloise Tomkins: but likewise the opposite is true and interesting. Like I remember when working as a psychologist, there was a time I was working in a very pointy end of mental health and working with families who were very like low income below the poverty line like they were really struggling. They're in survival mode and
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Eloise Tomkins: trying to just make ends meet.
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Eloise Tomkins: And they had a lot of fear around money resources and all of that which I totally understand. But then I started working in private practice, working with
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Eloise Tomkins: women and men, but they were in an living in an affluent area, and a lot of the women that I would work with.
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Eloise Tomkins: We're experiencing a lot of the same like physical symptoms that, and stresses that the families who had nothing were experiencing, and that was kind of when my eyes kind of shifted like it's not about the money, I mean it is, but it isn't like you need money to survive. But once your basic needs are met and you start earning more. It's not about the money. It's about your belief system and the identity that you hold around money. Did you find that for yourself that
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Eloise Tomkins: as your income started to grow, those stories still kept popping up.
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Eloise Tomkins: and until you did the work
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Clare Wood: Oh and no, they still do keep popping.
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Clare Wood: I'm going to be completely honest, and you know I witnessed this with my clients as well, you know, most of my clients are sort of multi to figure business owners, and
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Clare Wood: you know I've had calls with people who are like having breakdowns. And they're like my business is falling apart. And blah blah. And I'm like, yeah. And you also still made $last month.
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Clare Wood: which can sound super triggering to some people. But I'm also like people with this business that size. They've also got a hell of a lot of like the stakes just get bigger. They've got bigger teams. They've got bigger bills. They've got bigger tax bills like, I think you think when I reach a certain point that a money stress isn't going to be real anymore. But it's like it actually, really, also is a very real thing, because
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Clare Wood: it's not just you. Then you've got, like teams of people and families that are dependent on
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Clare Wood: you for their financial stability as well, which in itself is a whole other layer of stress and pressure. So yeah, it's really really interesting watching the journey, watching my own journey, watching my own stories that keep popping up again and again, and also remembering that no matter what stage of business you're at, it's cyclical, and there's going to be times where
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Clare Wood: times are tough and business is tough. And then there's going to be times where it's flowy and easy, and you're feeling magnetic. So yeah, there's so much in this
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Eloise Tomkins: There really is. There really is, you know. And oh, my gosh!
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Eloise Tomkins: That's why I love the work that I do, because, like when you are able to shift that identity and know, even if you do have one of those lower periods, you know.
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Eloise Tomkins: you are still gonna reach your goals because you inherently are capable of attracting wealth, and it's easy
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Clare Wood: Yeah.
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Clare Wood: I know that my bookkeeper, who hasn't done a lot of this sort of work. There's been times where you know, across my husband and I, completely volatile businesses, massive mortgage, little kids. And she's looking at our numbers. And she's like what the actual like.
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Clare Wood: And him and I like. It's going to be fine. We're going to do this. It'll work. And then, you know, it turns around and she's just. I can watch her witness this whole thing and be like, how do you hold your energy, your nervous system, through those turbulent times? And I guess that this is a testament to the work that we've both done.
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Clare Wood: We're able to be like. But
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Clare Wood: we know that everything's going to work out fine, and we just need to do things differently, or tweak or play with the strategy, and I watch her witnessing it, and she's just like what on earth is going on here. It seems really foreign to her
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Eloise Tomkins: I love that. And I'm so curious because
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Eloise Tomkins: I have this visual like. I get very visual in my mind sometimes, and I almost am wondering, like, if you held that same type of energy that hypothetically your bookkeeper did, and you were making decisions from that place. How do you think that version of Claire would
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Eloise Tomkins: make decisions. And how do you think that business would turn out if you were still operating from that space
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Clare Wood: Yeah. And I think that that's the whole reason why this work is so important is because when you're operating in a place of fear lack scarcity. That's exactly if you're if that's how you identify. If that's your belief system, you are going to create those outcomes, because that's the capacity that you're operating from now. Obviously, the accountant in me needs to still be
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Clare Wood: realistic, like, I see some people online. They're like you should hire a hundred $coach and sell your house. And and I'm like, Yeah, like, I think you've actually still got to balance the practicalities of the real world in which we live, but also like, if you want to create growth, you probably do need to invest in your business. If you want to step into a new level of mindset. You need to surround yourself by that energetic frequency.
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Clare Wood: or else you're going to be constantly hearing what a waste of money don't do that you're never going to make it. You need to be surrounded by hey? We know how the brains are programmed by the people. We spend our time with
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Clare Wood: And so the more that you can be investing into your business, spending time in the energy of next level people like, the more likely it is that you are going to create more positive outcomes for yourself. If you are operating from a space of look what the black and white numbers are saying, it's all doom and gloom. Well.
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Clare Wood: that's you're obviously you're then going to make decisions. You're going to contract. You're going to, you know. Step back. You're not going to be showing up and marketing your business in a
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Clare Wood: of abundant, magnetic way.
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Eloise Tomkins: Oh, a hundred percent. And it's so true. Like our brain, it filters, our brain will filter only the information that we currently identify with, and it happens subconsciously like it's wild. You know. I am a psychologist. I have spent over a decade learning about this, and yet when I really think about it.
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Eloise Tomkins: which I do, because, you know, this is the work that I do. But I'm like, Oh, my God! It's wild! How our brain does all of this stuff, you know, just automatically. But it does. It will focus on evidence. And I kind of, you know, use the example like you said, if you focus on scarcity and you have a bill that comes in and you forgot to pay it. So now you get another bill, and it's got that red stamped invoice. You will focus on that, and you will not focus on the fact that your client paid you in full.
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Eloise Tomkins: and both, like you know your brain will continue to find evidence. And that's why, like I talk about micro moments a lot, because
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Eloise Tomkins: I think to train our retrain our subconscious. We need to look for those little micro moments every day where we can pull new information in, to retrain our subconscious to a nervous system, to find
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Eloise Tomkins: information that is going to expand our capacity. And I love that about being around
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Eloise Tomkins: other people and other like in terms other multimillionaires. Right? I remember, like I just said that millionaire just then multimillionaires past version of me would have like struggled to even say multimillionaire out loud. I would have felt like a fraud.
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Eloise Tomkins: So you're right by being able to surround yourselves in those circles or not even the circles, but to those experiences helps to
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Eloise Tomkins: align you and your identity with the goals that you have for yourselves, because so many people give up. It's too hard. It's
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Eloise Tomkins: not possible for me. I don't know how to do that. And so
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Eloise Tomkins: I'm not going to bother, or what I see a lot, and I don't know whether you see this a lot with your clients as well.
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Eloise Tomkins: And I agree that you definitely need the practical side of things. Absolutely not my wheelhouse. But I agree with you that it's % important.
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Eloise Tomkins: But what I will also see is people trying to do affirmations, or more strategy, or continue doing more rather than actually like doing that deeper level work, because I don't know if this was your experience, but that doing that work can be bloody, uncomfortable, and not exactly always fun.
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Clare Wood: Yeah. And I think, like, let's switch away from money for a second. So one of my friends has just become a runner
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Eloise Tomkins: Hmm.
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Clare Wood: And it was so interesting because I'm like, I'm not a runner. I hate running.
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Clare Wood: And so, because I don't identify as a runner. Guess what. I don't run
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Clare Wood: And so she's like, Oh, I'm doing this thing, and I'm doing this thing, and I'm like, no, I can't run. I'm not a good runner. I've never been a good runner, and I was like, Wow, look at all these stories that you've got there.
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Clare Wood: Of course I mean, of course, I'm not going to run a marathon, because everything I'm telling myself is
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Clare Wood: Well, that's not who I am. That's not what I do. So I'm not going to take the action that's aligned with that. And essentially, that's the same with money, you know, I identify as a wealthy person, and therefore I am continually going to keep taking action, to move me closer to that goal. But that work is deep work.
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Clare Wood: you know, if because even if even if you're doing the things, but you don't have the core belief system like, if I went out for a run right here right now with.
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Clare Wood: And I just ran, I'd be like my brain would be like, see? Like I'd get puffed and get a stitch, and I'd be like, see, I'm not cut out for this, or I'd get a blister, and I'd be like I knew that I'm not a runner, and everything I'd be filtering is through that lens of my belief system, whereas, like my brother, who's like Oh, my gosh! He's like an ultra marathon. I don't know. He does all the things. He's an iron man, you know. Like if he went and got a stitch, or he'd just be like.
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Clare Wood: Oh, you know, like we've got to get back to it like he, I've witnessed him get injuries, and it just
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Clare Wood: instead of me being like, Oh, my gosh! Your body is telling you something he's like. No, it's not. He's like. I've just hurt myself. I need to get back to what I do. And this is basically the same thing, like when my bookkeepers, witnessing us, going through a bit of like a cash flow, crunch or something, and I'm just like, but no, this is what we do like. I've just got a bit of a
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Clare Wood: bit of a sore toe, or you know I've got a stitch, and we'll get through it, and it's going to be fine. So that's why this deep work is so important, because you'll keep doing the things. If you fundamentally believe that this is what you're meant to do.
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Eloise Tomkins: Oh, my gosh! I love that! And if anyone can take anything away from that conversation, hit rewind the last min and re-listen to that section because you just absolutely nailed it, you know, and
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Eloise Tomkins: it's hard. It is hard, and I think sometimes, and I don't know whether this was the case for you where there was this
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Eloise Tomkins: like pivot point in your life. That kind of led you because it sounds like, you know, growing up with your dad, for example, who does have that view of rich people who you now are right like?
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Eloise Tomkins: Well, one. I'm curious if how your relationship is with dad with that, because that
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Eloise Tomkins: in and of itself like that dynamic, would have shifted, or maybe even shifted, some of his money narrative, or maybe not, but growing up in that environment and then shifting your identity to actually well, hey, money is actually fun, and I can have it. And I can be a good person and have money.
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Eloise Tomkins: I think I'm asking questions there, because I'm curious about both. But what I was ultimately getting at was
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Eloise Tomkins: that pivot point like, did you have that pivot point
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Clare Wood: I honestly think that pivot point was when I started following this money coach.
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Clare Wood: and I started watching her content. And at the start I was like, what what are you talking about? This doesn't even make
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Clare Wood: so you just think positive about money, and then you become rich rubbish. And then, the more that I like lent into it and understood it and immersed myself in this world. I've actually come on this whole big journey that's really changed my my, the whole way that I think about money. You know I invested in her course
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Eloise Tomkins: And
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Clare Wood: I even had the money. That was an example of where I I remember the st payment was $It was a $course, and I was like
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Clare Wood: $I don't know $and then the last minute I had $in my account, and I paid for the st payment, being like, I don't know how I'm going to pay this course off, and that was probably a real turning point for me was investing in myself and in my money mindset, and it's just
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Clare Wood: changed a lot since then.
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Eloise Tomkins: There was always something in you that sounds like you wanted more out of your life that you wanted more. And I think I see this a lot, you know, like again I relate to that of wanting more. And I was just, I know, writing a blog post, and I was doing something, writing something about like my experience when I was a kid, I swear I would watch TV and see them like home alone. I'm not home alone home improvement that have this huge giant house, and I'm like, Oh, my gosh! I would love to live in a giant house like that.
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Eloise Tomkins: and I'm like. I want money, because money will give me that house.
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Eloise Tomkins: But then, on the flip side also grew up witnessing my parents, arguing about money, and not having enough or going on holidays, but they weren't the kind of holidays that were cool holidays, like camping
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Eloise Tomkins: caravan Park holidays, and the discrepancy between
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Eloise Tomkins: what I saw other people have versus what I had. I was like, oh, well, I guess that's just not possible for me. But there was still that other part that was like, but I want it.
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Eloise Tomkins: and I want to make that part louder for other women, you know. Look kind of like you. It was there.
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Eloise Tomkins: and then you turned up the volume of that. You started listening to it, and you know, bless Denise, for putting that content out there so that you could kind of get that awareness, because that's what I'm kind of hearing is that awareness is the st step, and I think we do
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Eloise Tomkins: have more awareness now of money. Thanks to social media and
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Eloise Tomkins: being in business. But it's something that I think a lot of people still kind of struggle with
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Clare Wood: Yeah %.
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Eloise Tomkins: And your dad. I'm still curious about that.
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Clare Wood: What was this? What was
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Eloise Tomkins: That question. I've forgotten
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Clare Wood: Dad's how's my dad.
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Eloise Tomkins: Yes.
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Clare Wood: Perception could change.
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Eloise Tomkins: Yeah, it's really.
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Clare Wood: Funny because my dad he he actually hasn't worked in like years.
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Eloise Tomkins: Hmm.
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Clare Wood: But he's married someone not ultra wealthy, but she's got money
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Eloise Tomkins: And
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Clare Wood: So, my dad, he he travels and he.
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Clare Wood: And one day he made some comment. And I was like, you realize the irony that.
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Clare Wood: like, basically, you're traveling the world because someone else has money, you know, like
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Eloise Tomkins: Oh, my! Gosh!
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Clare Wood: Hey!
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Eloise Tomkins: And so so wealth can be a good thing, you know, and and it sounds like Dad hasn't been able to quite catch up like, and I see like with, you know, like it can be hard. My dad would be the same like catching up those, you know, and linking those things together. But I love that. I love that he's experiencing. He's getting to experience all these things because money can be freaking fun, you know.
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Clare Wood: Yeah, and I think
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Eloise Tomkins: When we take the pressure off money, and let ourselves
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Eloise Tomkins: allow ourselves that permission to have that house by the water to be able to fly business class like I don't know personally the idea of being cramped in a seat like in the middle seat, particularly with other people, sounds awful like. Why wouldn't you want to look after yourself?
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Eloise Tomkins: But I know that you have well, st of all.
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Eloise Tomkins: thank you for sharing so much of your journey. It's been incredible to hear
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Eloise Tomkins: your story like and from where you've come from to where you are today, because I think
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Eloise Tomkins: it's so personally for me empowering to just understand
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Eloise Tomkins: that it can be done. Even if those old stories have been there.
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Eloise Tomkins: It doesn't have to stay that way. So I really love hearing that identity shift and the possibility that's available. So thank you for sharing that. And the other thing that I want to touch on or ask you about is, I know that you have a masterclass for people as well that they can go and download.
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Eloise Tomkins: Can you tell us a bit about that?
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Clare Wood: I do. I've got a ton of amazing freebies on
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Eloise Tomkins: We do?
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Clare Wood: I have one that's called steps to more profit, which is on my website. I've also got some money affirmations. I know we spoke about those earlier. So there's a couple of different things that people can go download be in my world. And I've also got a podcast which I very creatively called the Clarewood Podcast, I know
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Eloise Tomkins: Very original. I love it
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Clare Wood: Creativity is my strong point. And you know, I talk a lot on my podcast about money, about the various challenges that business owners have around money and supporting them to get through that. So yeah.
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Eloise Tomkins: It's a really good podcast. I have definitely binged a few. Not all of your episodes. But I've definitely binged quite a few and the practical side of it, and also just your personal like.
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Eloise Tomkins: Stories throughout are just
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Eloise Tomkins: fabulous. So thank you so much for sharing. I'll pop your info in the show notes for everyone to listen as or to access as well. But thank you, Claire, for joining us on the show, and for everyone else. I will see you all again next week.
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Clare Wood: Thanks for having me, Ellie.
