"Money is hard."

It's probably one of the most accepted "truths" in business. You've likely said it, thought it, and built your entire financial strategy around it. After all, if money were easy, wouldn't everyone be wealthy?

But here's what I've discovered working with entrepreneurs who know all the money strategies yet still struggle:

Money doesn't have to be something that is hard. Money doesn't have to be something that's complicated. The belief that money is difficult is actually what's making it difficult.

How "Money Is Hard" Becomes Your Financial Reality

When you operate from the belief that money is hard, something happens in your brain. Our brain loves confirmation bias. Our brain loves to repeat patterns, it loves to reinforce what it already knows, what it already believes, what it already thinks is possible for you.

This means your brain's programmed to look for evidence that money is hard. It's going to keep reinforcing that for you. Every difficult client negotiation, every cash flow challenge, every unexpected expense becomes proof that yes, money is indeed hard.

Meanwhile, opportunities for ease go unnoticed. The client who pays early. The unexpected referral. The smooth transaction. Your brain filters these out because they don't match your existing belief system.

But it goes deeper than just what you notice. We operate on autopilot 95% of what we do. Autopilot 5% is conscious. When "money is hard" runs in the background, you unconsciously create business models, pricing strategies, and financial habits that actually make money harder to earn.

Where "Money Is Hard" Really Started

This wasn't originally your idea. We think we've left that childhood behind. But we haven't. We have carried our childhood into our adulthood. Those early messages you absorbed...

• Money doesn't grow on trees.
• Rich people are greedy or selfish.
• Money is the root of all evil.
• We can't afford that. Put it back.

They weren't just casual comments.

Words have meaning, and that meaning gets stored as sensation. We can't separate them. Those messages created emotional experiences that your nervous system filed away as "important information about money and survival."

That little girl, we didn't just shut the door on her. She just kept day by day by day, getting older. So those beliefs still continue to play with us, right? They're still there. The child who learned that wanting money was greedy or that there was never enough is still influencing your adult financial decisions.

Why Your Logical Mind Can't Override "Money Is Hard"

Here's where most women get stuck. You know you should charge more, invest wisely, or pursue bigger opportunities. You understand the logic. You've read the books and taken the courses. Yet you still find yourself making decisions that keep money difficult.

That's because we can't out think our nervous system. Our nervous system doesn't care about thoughts. Your nervous system operates on sensation and survival, not logic and knowledge. When you're trying to willpower your way to better money decisions, you're essentially bringing a calculator to an emotional experience.

Knowledge alone isn't enough to change our money behaviours. I wish it were that simple... and honestly, I would be out of a job if it were as easy as handing people information and sending them on their way. But the reason why we behave in a particular way is because it gets a need met. Even when that behaviour drives us crazy, it's serving some purpose at a deeper level.

Breaking Free from "Money Is Hard"

We can't wait for somebody else to give us permission to make more money. We can't wait for something in our lives to change or get better. The change has to start with recognising these patterns in real time.

To actually change it, we need to just get more awareness in real time of our thoughts. But here's what doesn't work: trying to force positive thinking over negative beliefs. Telling yourself "money is easy" when your nervous system believes the opposite creates internal conflict, not change.

Instead, what we want to do is just notice these patterns. Notice being able to recognise with compassion when we are having those thoughts. When you catch yourself thinking or saying "money is hard," pause. Acknowledge it without judgment. This awareness is the first step in loosening the pattern's grip.

Creating New Evidence

What we ultimately want to do is bring in new evidence where money is easy. Money flows effortlessly. This happens by paying attention to moments when money has felt good, easy, or effortless—even small ones.

Because your brain is already primed to notice financial struggles, we need to actively filter in: Money is easy. This isn't about positive thinking; it's about training your attention to notice what's already there.

The client who said yes immediately. The payment that arrived early. The opportunity that appeared without effort. The solution that emerged naturally. These moments exist, but "money is hard" programming makes them invisible.

This is how change happens. I talk about micro moments all the freaking time, because I do think it's about these little micro moments that you can incorporate. Small, consistent shifts in awareness create lasting change more effectively than dramatic overhauls.

The Truth About Money and Ease

Even though you have learned that money is hard, you can unlearn it. Money can actually feel safe for our nervous system. But our nervous system just needs to feel safe with that.

The money patterns that feel frustrating now once served a purpose. They helped you navigate your early environment. We can acknowledge and thank our nervous system for protecting us. And now we have the opportunity to heal both our mind and our body.

Money can actually feel safe for our nervous system. It's not about forcing yourself to think differently—it's about creating new experiences that allow your nervous system to develop a healthier relationship with money, one micro moment at a time.

What if "money is hard" is just an outdated story you inherited? What becomes possible when you stop proving it right and start noticing evidence of ease instead?