You Know What To Do, So Why Are You Still Spending This Way?

As a successful woman entrepreneur making money in your business, you probably know exactly what you *should* be doing with your money. Yet, time and again, you find yourself making financial decisions that leave you questioning your judgment. Does this sound familiar? Maybe you've splurged on a luxury car because you've worked hard and deserve it, even though it's stretching your budget to make the repayments. Or perhaps you've applied for a new credit card to cover expenses, despite maxing out your current ones. If so, you're not alone. These behaviours usually come from a place of emotion rather than logic, and understanding this dynamic is the first step to financial freedom. 

The Real Reason You “Treat Yourself” Even When It Hurts Later

Let's face it: running a business is no small feat. The stress, hard work, and constant pressure can leave you feeling like you deserve a reward... especially when no one understands just how hard it is. The problem is, your subconscious mind has learned to associate spending with feeling good. It creates a temporary emotional high that masks your underlying stressors. However, this fleeting pleasure is frequently followed by feelings of regret and self-criticism, perpetuating a cycle of emotional ups and downs.

This Isn’t About Willpower. It’s About Wiring.

Have you ever wondered why you can't just willpower your way out of that behaviour of emotional spending? If only our emotions were that simple. Our emotional brain often bypasses our logical thinking, leading to decisions based on feelings rather than facts. It's similar to those dating decisions you might have made in your 20s – your heart led, while your head tried to catch up. The same principle applies to our financial choices, especially when we're under stress or seeking comfort.

What If You Could Make Money Decisions From Calm, Not Chaos?

The good news is that it's possible to reprogram your subconscious and change your emotional responses to money. By addressing the root causes of your spending habits, you can overcome the fear and anxiety that often drive financial decisions. Imagine approaching your finances with calm, clarity, and focus – it's not only possible but achievable with the right keys.